Marketing Communications Manager Job at Healgen Scientific Limited, Houston, TX

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  • Healgen Scientific Limited
  • Houston, TX

Job Description

Job Description

Job Description

The Marketing Communication Manager is responsible for managing the design, implementation, and management of a range of online & offline communication strategies and marketing activities. They work closely with colleagues worldwide in Sales, Product Marketing, Procurement, RA & QA, Finance, R&D, Manufacturing, and Supply Chain, to deliver in-year goals.

  1. Duties and responsibilities
  • Developing and executing a results-driven, multi-platform communications strategy and plan aligned with corporate and brand direction while reflecting local priorities.
  • Creating and managing all marketing materials and collateral in line with brand direction.
  • Implementing online marketing activities, including social media, SEO/SEM, demand generation, raw lead generation, etc.
  • Tracking the effectiveness of various campaigns and course corrections as required.
  • Working closely with the Procurement team to manage communications spending and work with vendors and agencies to create and/or localize communications and marketing activities and develop supporting assets
  • Leading the planning and implementation of PR and initiatives related to the brand.
  • Assist with long-term branding strategy development aligned with business strategy

 

  1. Qualifications
  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • Experience Minimum of 3 years experience in a similar role in the IVD industry. Experience in genetics, molecular biology, immunology, or biochemistry preferred.
  • Proficient in developing, executing, and measuring demand-generation programs that keep customers and 

prospects engaged throughout the funnel.

  • Must have strong written, graphical, and oral communication skills and knowledge of content development.
  • A strong network of PR and media contacts would be highly advantageous.
  • Must have a high level of attention to detail, including a proven ability to manage multiple and competing priorities simultaneously.
  • Must have excellent interpersonal skills and be adept at building relationships with different stakeholders.

Must be able to travel 20% of the time

 

Job Tags

Local area, Worldwide

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